End users write genuine software reviews based upon their experience with the software. They include both the positive and the bad, and are an important source of information for other shoppers of software. However, it is crucial to know where the reviewer’s experiences originate from and what the objective of the software they are reviewing. Incorrect reviews can arise for many reasons, from genuine pleasure and balanced experiences to shady motivations.

To ensure the accuracy and integrity of reviews, it is important to conduct the following tests.

Identity Check – Each review will be scrutinized for identifiers like the author’s name, job title, and email address to ensure the review was written by a genuine person. If the reviewer’s identity cannot easily be verified the review won’t be published. Conflict of Interest Check – If the reviewer is in any way connected with the business being reviewed, or they are directly competing their review will not appear in the media.

For clients, the same verification and quality control processes are applied to all reviews, regardless of the rating or product being examined. This assures that all reviews are treated equally and without bias.

Vendors are expected to respond to any reviews, even those with negative scores, as it is a fantastic opportunity to show that they’re paying attention and interested in their customers’ opinions. However, vendors must not try to influence reviews through requiring a non-disparagement clause in the customer’s contracts, as this is against federal law.

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